Each corrective ad will be prefaced by a statement that a federal court concluded that the companies “deliberately deceived the American public.”
The statements will also say that smoking kills more people than homicides, AIDS, suicide, drugs, car crashes and alcohol combined, that “secondhand smoke kills over 38,000 Americans a year,” that the industry “intentionally designed cigarettes to make them more addictive,” and that nicotine “changes the brain,” making it harder to quit.
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