In fact, the most important restriction on the new gTLDs appears to be their $185,000 “evaluation fee,” which is far out of reach for all but wealthy individuals and large corporations. Online retail giant Amazon (2012 sales: $61 billion) for example, made bids for more than 60 domains, including .amazon, .app, .author, .book, .cloud, .fire, .imdb, .map, and .read.
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