The American Academy of Family Physicians (AAFP) has decided to partner with Coca Cola to “educate consumers” about the role products, such as soft drinks, can play in “a healthy, active” life. The AAFP, which represents more than 90,000 doctors and medical students, accepted a grant from the soda company to create its Consumer Alliance and to develop “educational materials to teach consumers how to make the right choices and incorporate the products they love into a balanced diet and a healthy lifestyle,” said Lori Heim, MD, president-elect of the AAFP.