FTC Attacks Fake “Free Credit Report” Ads
Following congressional orders adopted in the credit card reform bill of last year, the Federal Trade Commission has issued new rules to limit offers that try to con consumers to pay for allegedly free credit reports. As of April 1, businesses advertising “free credit reports” will have to also include a notice telling people they can receive the same reports from a government-authorized website or by calling a toll-free number. Web ads will have to feature the text: “THIS NOTICE IS REQUIRED BY LAW. Read more at FTC.GOV. You have the right to a free credit report from AnnualCreditReport.com or 877-322-8228, the ONLY authorized source under federal law.” Companies also must hyperlink the ad with a “take me to the authorized source” button that directs viewers either to AnnualCreditReport.com or the FTC website.
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