How to Read vs. Love of Reading Ends “Reading Rainbow’s” 26-Year Run
Sunday, August 30, 2009

Only Sesame Street and Mister Rogers have had longer runs on PBS than Reading Rainbow, which ended its more than two-and-a-half-decade broadcast history on Friday. The show, hosted by Lavar Burton and winner of two dozen Emmy awards, became a victim of new education philosophies in Washington. Since the Bush administration, federal education officials have stressed the importance of “how to read” over programs, like Reading Rainbow, that inspired children to want to read books.
John Grant, head of programming for WNED in Buffalo, where Reading Rainbow originated, said funding for the show dried up once the Department of Education and the Corporation for Public Broadcasting agreed that phonics and other like-minded education efforts were more important. Linda Simensky, vice president for children’s programming at PBS, concurred, saying the mechanics of reading are now the network’s priority when it comes to educational programming.
-Noel Brinkerhoff
'Reading Rainbow' Reaches Its Final Chapter (by Ben Calhoun, National Public Radio)
Did Education Dept.'s Shift Help Kill PBS's 'Reading Rainbow'? (by Ed O’Keefe, Washington Post)
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