Nestle Sells “100% Juice” That Isn’t
Sunday, December 27, 2009
The Food and Drug Administration (FDA) has come down on Nestle for marketing juice drinks to children that aren’t as healthy as the company claims. FDA officials took exception with Nestle’s advertising that its BOOST Kid Essentials Nutritionally Complete Drink amounts to a medical treatment that can be beneficial to children recovering from surgery, injury or chronic illness. Regulators also objected to marketing for Juicy Juice Brain Development Fruit Juice Beverage, which included the assertion that the drink is just what children under two years of age need while their brains triple in size.
Lastly, the FDA disputed Nestle’s claim that its orange tangerine and grape drinks contain 100% juice, when their own labeling revealed that they contained “flavored juice blend from concentrate with other natural flavors & added ingredients.”
-Noel Brinkerhoff
FDA Slams Nestle Over Juicy Juice, BOOST Claims (by Maggie Mertens, National Public Radio)
Warning Letter to Nestle (Food and Drug Administration)
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