Tuesday, November 09, 2010
Republicans weren’t the only big winners in the November election. Businesses of all sizes and specialties also benefited from a campaign season in which $4 billion was spent on races.
Those that really made out were broadcasters, which made $2.5 billion in ad revenue from federal, state and local campaigns. That means political advertising and media companies weren’t far behind, being paid handsomely to fashion the 30-second spots that deluged the airwaves.
GMMB Inc., a media consulting firm that helped Barack Obama in 2008, earned $116 million from clients, including the Democratic Congressional Campaign Committee and Senate Majority Leader Harry Reid (D-Nevada).
Media Strategies and Research of Denver made $47 million for its work on 18 Democratic House and Senate contests.
On the Republican side, Crossroads Media—an arm of GOP strategist Karl Rove’s new conservative PAC, American Crossroads—took in $40 million.
The catering industry did well, too, racking in a total of $40 million, not including the $11.5 million that went to liquor and other beverages. And ADP, the leading firm that handles payrolls, gained almost $33 million of business.
-Noel Brinkerhoff
For Many Businesses, 2010 Midterm Election Campaign Was a Winner (by Dan Eggen and T.W. Farnam, Washington Post)
Business's Big Winners in the 2010 Campaign (Washington Post)
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